Given below are two statements:

Statement I : There is an argument that the emergance of television audiences has brought in more personalised and interactive communication and media culture

Statement II : Within an integrated communication system, messages do not acquire the elements of communicability and socialisation.

In the light of the above statements, choose the correct answer from the options given below:

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UGC NET Official Paper 1: Held On 16 June 2023 Shift 2
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  1. Both Statement I and Statement II are true.
  2. Both Statement I and Statement II are false.
  3. Statement I is true but Statement II is false.
  4. Statement I is false but Statement II is true.

Answer (Detailed Solution Below)

Option 3 : Statement I is true but Statement II is false.
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UGC NET Paper 1: Held on 21st August 2024 Shift 1
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Detailed Solution

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Key Points Statement I: There is an argument that the emergence of television audiences has brought in more personalised and interactive communication and media culture.
  • This statement is true. The rise of television has led to a more personalized and interactive media culture.
  • Viewers can now choose what they watch when they watch it, and how they watch it.
  • This has led to a more fragmented media landscape, with viewers consuming content from a variety of sources.

Statement II: Within an integrated communication system, messages do not acquire the elements of communicability and socialisation.

  • This statement is false. An integrated communication system is one in which different media channels are linked together.
  • This allows messages to be shared across different platforms, which can increase their communicability and socialization.
  • For example, a news story that is broadcast on television can also be shared on social media.
  • This allows the story to reach a wider audience and to be discussed and debated by a larger group of people.

 

Therefore, Statement I is true, but Statement II is false.

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