Question
Download Solution PDFThe Purple revolution was launched by the Union Ministry of Science & Technology in Jammu and Kashmir. This revolution is related to cultivation of which crop?
Answer (Detailed Solution Below)
Detailed Solution
Download Solution PDFThe correct answer is Lavender.
Key Points
- With the Council of Scientific and Industrial Research's "aroma mission," the Ministry of Science and Technology's Purple Revolution or Lavender Revolution seeks to advance the domestic aromatic crop-based agro-economy (CSIR).
- The goal aims to boost farmers' incomes and encourage large-scale commercial lavender farming.
- The major product is lavender oil, which goes for at least Rs. 10,000 per litre.
- Medicines, incense sticks, soaps, and air fresheners are some more popular goods.
- Lavender growing is particularly cost-effective because it generates income right away.
Additional Information
- By switching from imported aromatics to domestic ones, it seeks to advance the domestic aromatic crop-based agro-economy.
- The objective included providing free lavender seedlings to first-time growers, and paying those who had previously grown lavender Rs. 5–6 per plant.
- Lavender growing has started in the Ramban district of Jammu and Kashmir as part of the CSIR-Aroma Indian Institute of Integrative Medicine (IIIM) Programme.
- Almost all 20 districts of Jammu and Kashmir have lavender farms.
Last updated on Jun 13, 2025
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