Question
Download Solution PDFThe second model of communication by Wilbur Schramm has the sequence of following elements:
(A) Encode
(B) Interpret
(C) Modify
(D) Extend
(E) Decode
Choose the correct answer from the options given below:
Answer (Detailed Solution Below)
Detailed Solution
Download Solution PDFImportant Point
Wilbur Schramm was an American communication theorist and scholar who developed several models of communication. In his second model of communication, Schramm identified five elements that are involved in the process of communication:
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Encode: The sender takes the message that they want to convey and encodes it into a form that can be transmitted. This may involve the use of symbols, words, images, or other forms of representation.
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Decode: The receiver takes the encoded message and decodes it, interpreting its meaning and understanding what the sender intended to convey.
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Interpret: The receiver must then interpret the message, taking into account their own experiences, background, and context, to understand what the sender is trying to communicate.
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Modify: The receiver may then modify the message, based on their own interpretation, before passing it on to others.
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Extend: Finally, the message may be extended by the receiver, who adds their own thoughts, reactions, and feelings to the original message before passing it on to others.
These five elements, in the order listed, form the basic sequence of events in Schramm's second model of communication.
Additional Information Effective communication is the process of exchanging ideas, thoughts, knowledge, and information in such a way that the goal or intention is met to the best of one's ability. In simple terms, it is the sender's presentation of his or her points of view in the most understandable manner for the listener
- Communication: Communication is the form of interaction that takes place through symbols. The symbols may be gestural, pictural, plastic, verbal, or any other which operate as stimuli to behavior that would not be revoked by the symbol itself in the special conditions of the person who responds.
- In the communication process, the sender (encoder) encodes the message and then using a medium/ channel, sends it to the receiver (decoder) who decodes the message, and after processing the information, the receiver sends back appropriate feedback/reply using a medium/channel.
- Once the receiver confirms to the sender that he has received the message and understood it, the process of communication is complete.
Last updated on Jun 19, 2025
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