Which of the following believed in the technocratic control of media ?

The correct answer is - Harold Lasswell

Key Points

• Harold Lasswell
  • Harold Lasswell was a prominent political scientist and communication theorist.
  • He believed in the technocratic control of media, meaning that media should be managed and controlled by experts.
  • Lasswell's ideas were rooted in the belief that media could be used as a tool for social management and political control.
  • He emphasized the importance of media in shaping public opinion and the role of trained professionals in managing this process.

Additional Information

• Technocratic Control
  • Technocratic control refers to the governance or control of society by technical experts.
  • It implies that decision-making should be based on technical knowledge and expertise rather than political considerations.
  • In the context of media, this means that media operations and content should be managed by individuals with specialized knowledge in communication and media studies.
• Harold Lasswell's Communication Model
  • Lasswell is well-known for his model of communication, often summarized as "Who says What in Which Channel to Whom with What Effect".
  • This model emphasizes the importance of understanding the communicator, the message, the medium, the audience, and the effect.
  • It is one of the earliest models of communication and has been influential in the study of media and communication.
• Media as a Tool for Social Control
  • Lasswell believed that media could be a powerful tool for social control, used to influence public opinion and behavior.
  • He argued that in times of crisis, such as war, the media could be used to mobilize the population and maintain social order.
  • This perspective highlights the potential of media to both inform and manipulate audiences.