Which of the following marketing strategy falls under Geocentric kind of international orientation?

The correct answer is Global standardization.

Key PointsGlobal Standardization: 

• Geocentric orientation is an international business approach that views the world as a single global marketplace.
• It emphasizes a global perspective and seeks to integrate global operations and strategies.
• Geocentric companies do not focus on the nationality or origin of their operations but instead strive for a global mindset, considering the best interests of the organization as a whole.
• A globalization marketing strategy aligns with the geocentric orientation as it involves developing and implementing marketing strategies that transcend national boundaries and cater to global markets.
• It emphasizes a standardized approach to marketing products or services globally, considering the similarities and commonalities across markets rather than focusing on local differences.
• Therefore, a globalization marketing strategy is consistent with the geocentric orientation of international business.