Assertion (A): One of the trends to build a sustainable competitive advantage are innovations and innovations management.

Reasoning (R): Human Resource Management has to be able to connect innovations with the traditional change management to design a true powerful weapon against competitors in the market.

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The correct answer is Both (A) and (R) are correct, and (R) is the right explanation of (A).

Important Points

Assertion (A): One of the trends to build a sustainable competitive advantage are innovations and innovations management.

• To build a sustainable competitive advantage, it is important for Human resource management to be able to connect innovations with traditional change management to win over the market competitors.

Hence, the assertion is correct.

Reasoning (R): Human Resource Management has to be able to connect innovations with traditional change management to design a truly powerful weapon against competitors in the market.

• Sustainable Competitive Advantage: The term sustainable competitive advantage refers to a company that is able to fulfill the needs of customers better than its competitors over a longer period of time.
• With better profit margins, greater sales, and sustainable growth, the company is able to achieve more target customers than its competitors in the market. E.g. Coca-cola.

Hence, the Reason is correct 

Additional Information

•  Human Resource management plays a vital role in maintaining sustainable competitive advantage in the market through effective management of teams and individuals in an organization.
• Implementing inventive ideas, new methods, worldwide technologies, and effective resource persons are necessary to meet the evolving needs of the company and in order to be more competitive.

Hence, the correct answer is Both (A) and (R) are correct, and (R) is the right explanation of (A).